News Release
05/16/2012
Oklahoma Joins Multistate and FTC Settlement Against Skechers
OKLAHOMA CITY – Attorney General E. Scott Pruitt today announced a 45-member multistate and Federal Trade Commission settlement with Skechers USA, Inc., over allegations of false advertising.
According to the terms of the settlement, up to $40 million will be allocated for refunds for consumers who purchased the Shape-Ups, Tone-Ups and Resistance Runner shoes. Skechers also will pay an additional $5 million to states.
“This company profited from deceiving consumers, which is a violation of the Oklahoma Consumer Protection Act,” Pruitt said. “The settlement sends a strong message that fraud of any kind will not be tolerated.”
The lawsuit alleged that Skechers made unsupported health-related claims in the marketing, packaging, advertising, offering and selling of its line of toning footwear.
As a result of the settlement, the company is prohibited from making claims unless it has adequate substantiation to do so. The company also admits no wrong doing and denies the factual allegations asserted in the complaint.
Since 2008, Skechers has advertised nationwide that their toning footwear helped consumers lose weight, burn calories, improve circulation, fight cellulite and firm, tone or strengthen thigh, buttock and back muscles.
Consumers who purchased Shape-Ups, Tone-Ups, or the Skechers Resistance Runners should go to ftc.gov or call 1-866-325-4186 for information about how to obtain a partial refund.
Consumers who have complaints about unsubstantiated health or advertising claims or any consumer matter should contact the AG’s Public Protection Unit at (405) 521-2029 or file a complaint online at www.oag.ok.gov.
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Consent Judgment.pdf 
Oklahoma Petition.pdf